Coromandel is renowned for its beauty and is a very popular place to visit, especially over the summer months. The Coromandel Peninsula features many golden sand beaches along the East Coast, providing plenty of opportunity for surfing and other water sports.

The Coromandel's East Coast features some excellent surf breaks and can produce top-quality waves, especially when a cyclone swell comes down from the Pacific Islands.

Some well-known and popular beaches along the Coromandel Peninsula include: Whangamata, Tairua, Waihi and Hot Water Beach.